Apparently the Tories are thinking of ditching their rather nasty ad approach of the last election and going for humour this time.
Marketing director, Will Harris, says ‘The approach is an oblique negative, it’s amusing rather than an out-and-out negative attack.’
The first ad is to be a DFS (think Sofas think DFS) pastiche using a ‘Buy Now Pay Later’ angle to hopefully un-seat (sorry) Labour from Government. The aim is to convince voters that the Conservatives produce the cheapest sofas..eh what…I mean…that tax will rise should Labour regain power.
So lets see, to convince people of their whiter than white image the Tories are to use naff sofa ads as propaganda…as Baudrillard said ‘if everything on television is, without exception, part of a low-calorie (or even no-calorie) diet, then what good is it complaining about the adverts? By their worthlessness, they at least help to make the programmes around them seem of a higher level.’. Naff advertising may sell sofas, but will it sell the Opposition, or simply make Labour look like Ikea?
Dangerous area Saatchi. You’re a big man Maurice but you’re out of shape. Could this be an ad too far? Lets see if people start queuing up outside Tory Head Office desperate to purchase ‘The Luna’ at £899, snip, snip
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