‘In Historians view, texts were arbitrary assemblages of words that themselves had come into being only through an arbitrary process of human invention. Each time we read a text, therefore, we put the meaning into it ourselves. So it was with the historian also. Thus what historians wrote was their own invention and not a […]

Labour’s Special Offer – you won’t pay until 2005

Apparently the Tories are thinking of ditching their rather nasty ad approach of the last election and going for humour this time. Marketing director, Will Harris, says ‘The approach is an oblique negative, it’s amusing rather than an out-and-out negative attack.’ The first ad is to be a DFS (think Sofas think DFS) pastiche using […]