The simulacrum is never that which conceals the truth – it is the truth which conceals that there is none.
The simulacrum is true.


Abstraction today is no longer that of the map, the double, the mirror or the concept.
Simulation is no longer that of a territory, a referential being or a substance. It is the
generation by models of a real without origin or reality: a hyperreal. The territory no
longer precedes the map, nor survives it. Henceforth, it is the map that precedes the
territory – PRECESSION OF SIMULACRA – it is the map that engenders the
territory and if we were to revive the fable today, it would be the territory whose
shreds are slowly rotting across the map. It is the real, and not the map, whose

Jean Baudrillard

Did you mean stupid?

Apparently Ashley Cole’s lawyer is demanding answers from the Oligarchs of search, Google Inc. over his
client’s representation in a Google search of his name (type in ‘Ashley Cole’ and google offers the suggestion Did you mean ‘Ashley Cole gay’):

Shear (Cole’s lawyer) has now asked Google to explain this anomaly with their search engine, telling Pink News: “I am keen to find out whether the decision to automatically include the term ‘gay’ to the keyword ‘Ashley Cole’ was an editorial decision or one made by a computer based on the volume of searches for ‘Ashley Cole’ linked to the word ‘gay’.

Arghh, ofcourse it’s automatic. Does this guy honestly think there is some dude sat in Googleplex looking at the typed searches and going ‘now lets see?….this person typed studip, did he mean stupid? Yeah that’ll be it’

Maybe if he used google to find out:

Please note that our spell check feature is completely automated, and we cannot make manual changes to individual suggestions.

Ofcourse if anything this is just likely to perpetuate the problem, especially as the newswires are picking up on the story.

One | Two | Three

2020 2019 2017 2016 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004