Category: General
Omnipresent Layered Inherent History
‘Omnipresent Layered Inherent History’, a cracking phrase if ever I saw one. I frequently used this behemoth in various college art essays. Got me bugger all in extra marks, but it made me feel pretty damn special.
Johno
John Simpson of the BBC writes in his book ‘A Mad World, My Masters’…..”this is why, like the movies, tabloid journalism bears no relationship to life as we know it; it is too extreme, too lacking in colmplexity. There are too few categories of existence. The people the tabloids write about are either 2-dimensionally glamorous or successful, or they are victims, or they are ‘evil’…..”
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Really haven’t blogged much recently, what with Euro 2004 and other poor excuses.
President Bush’s Oatmeal-Chocolate Chunk Cock-up
Each election year, Family Circle magazine holds an Election Cookie Cock-up to find Americans’ favorite Cock-ups of the election season. This year, President Bush shares a recipe for her delicious Oatmeal-Chocolate Chunk Cock-up. Here’s the recipe:
4 reports from Hans Blix
1 “material breach” of the UN resolution 1441
1 small phial of Anthrax
1 1/2 cups (3 sticks) Niger Uranium, at room temperature
1 link between Saddam Hussein and al-Qaida
6 nights of shock and awe
10,000 dead Iraqi civilians
87,500,000,000 dollars
1 Saddam Hussein
5 instances of POW torture in Abu Ghraib prison
1 Falluja uprising
1 transferred sovereignty
855 dead US soldiers
Heat international climate to 350°. With electric mixer, cream reports, resolution 1441, Anthrax and Niger Uranium. Beat prisoners one at a time, then beat in hearts and minds. Add Saddam, Falluja uprising and shock and awe; slowly beat until country fucked up. Stir-up anti-american hatred. Slowly mould the enitre mess into half arsed solution using 87bn dollars or other peoples money. Bake at 350° for 12 to 15 minutes, until full democracy restored. Export to other middle-east countries.
Mrs. Bush’s Oatmeal-Chocolate Chunk Cookies
Each election year, Family Circle magazine holds an Election Cookie Cook-off to find Americans’ favorite cookies of the election season. This year, Mrs. Bush shares a recipe for her delicious Oatmeal-Chocolate Chunk cookies. Here’s the recipe:
1 1/2 cups (3 sticks) butter, at room temperature
1 cup sugar 1 1/2 cups light-brown sugar
3 eggs
1 tablespoon vanilla
3 cups flour
1 tablespoon baking powder
1 teaspoon salt
2 teaspoons cinnamon
3 cups quick oats (not old-fashioned)
2 cups chopped walnuts
1 1/2 packages (8 ounces each) chocolate chunks (3 cups)
2 cups coarsely chopped dried sour cherries
Heat oven to 350°. With electric mixer, cream butter and both sugars. Beat in eggs one at a time, then beat in vanilla. Add flour, baking powder, salt, cinnamon and oats; slowly beat until blended. Stir in walnuts, chocolate and cherries. Drop by tablespoonfuls onto cookie sheet covered with parchment paper. Bake at 350° for 12 to 15 minutes, until golden brown. Makes about 8 dozen.
Tin
Newsflash: Police have launched an investigation after violence erupted in the Big Brother house in the early hours – sparked of by the return of Michelle and Emma from the bedsit. link
Booze appears to be to blame, as the case in the recent rioting in Portugal.
So why are us English so f***ing violent after hitting the sauce? The french could drink us under the table but are nowhere near as nasty when tanked up…I think this needs investigation, and what better way than via the blog.
More soon……
Euip
Eurosceptic parties across the EU were celebrating an election triumph last night.
The president of the European parliament, Pat Cox told Today: “We are looking at perhaps 40 [Eurosceptic MEPs], maybe a bit less, maybe a bit more. That is about one-fourteenth of the total parliament.
So that means that most discussions are going to be pretty wierd in Brussels.
Ukip: We don’t want to be here.
Civic Democrats (Czech Republic): Nor do we, good point Ukip.
FolkeBevaegelsen Mod EU (Denmark): We agree, you guys rock!
Hans-Peter Martin (Austria): Me too, hey who fancies a cocktail?
Infact I think a Eurosceptic EU parliment may be quite harmonious. You never know they may all get on.
The Low Involvement Processing Model
1. Most consumers believe most reputable brands perform similarly.
2. Consequently they choose brands not on rational grounds but according to subconscious “markers”.
3. They pay little conscious attention to advertising.
4. Active learning, or high involvement processing, produces enduring attitude changes.
5. However, most of us tend to process most media passively.
6. Despite appearances TV is a relatively low attention medium.
7. Advertisers try to get around this with attention-getting devices.
8. However, consumers’ perceptual filtering blocks these except where they are integrated with the message of the ad.
9. Information can be acquired passively by implicit learning, a subsconscious process that uses automatic processing and feeds into implicit memory.
10. Such memory stores perceptions and simple concepts only.
11. Info can also be acquired semi-consciously via shallow processing. Together shallow and automatic processing make up low involvement processing.
12. Most ads are processed using low involvement processing.
13. Implicitly learned perceptual and conceptual elements are stored as associations with the brand.
14. Implicit learning is used every time you see or hear an ad irrespective of how much conscious attenion you give it or whether you love or loathe it.
15. Ads processed with high involvement are outnumbered by up to 50 times by low involvement ads.
16. Implicit memory, though building more slowly than explicit memory, it is more durable.
17. If a brand association triggers an emotional marker, consumers can be strongly influenced towards the brand without realising it.
Source: The Hidden Power of Advertising (Admap)
NLip
Seeing as its Election day (Local, Mayoral and European) and the faint whiff of xenophobia is in the air it seems right for me to write about my own attempt of cultural exchange in this torrid time – yes I visited west london.
As a native North Londoner, going to any of the other ‘quadrants’ is quite a feat (both mentally and technically). Of course I made sure I had my passport, malaria shots and insurance before getting on the Circle line en-route to Earls Court, but all in all it was a wonderful experience. Once I had clawed my way through the throng of 4×4 driving, Burberry wearing throng, I found that much of the experience was actually quite pleasant.
For some reason (and I am sure this occurs in most major cities), people tend to become quite tribal when living in London and will associate themselves with one of the 4 quadrants; west, east, North and south (salf). Indeed most of it is banter, yet sometimes this can descend into horrible stereotyping and myth creating (as most of this Blog is demonstrating in an almost Kilroy-esque way).
The reason for under-taking such a trip was to see a friend perform at the ‘Troubadour’ cafe. An excellent place with some excellent bands; Fireworks Party, The Light Years, Jamie Russell, Southpaw and Erik Windrich.
Much enjoyed. I think I might review my London containment. Next week east lahndan. Love a duck. Ooops maybe need a little longer.